Social Media & Advertising

Xiaohongshu / XHS Marketing

Build useful Chinese-language content for discovery, trust and consideration on Xiaohongshu.

The objective

A more credible XHS presence shaped around how users search, compare and save recommendations.

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What we prioritise

  • Chinese-language content direction
  • Searchable titles and useful note structure
  • Trust-building visual and editorial consistency

Scope

What the work can include.

The final scope is shaped around your current position, internal resources and the result you need to reach.

01

Account and audience direction

02

Topic and keyword planning

03

Note copy and visual coordination

04

Publishing review

Working together

A straightforward three-step process.

01

Review

We understand your business, audience, current activity and constraints.

02

Direction

We recommend a focused scope, priorities, timeline and success measures.

03

Delivery

We create, manage and review the work with clear communication throughout.

Start a conversation

Ready to make xiaohongshu / xhs marketing more useful?

Tell us where you are now and what you want to improve. We will recommend a practical next step.